Meet Keith Goad

An animal lover, foodie, husband, observer of the world, and top-producing real estate broker starts the story of who I am and what I do.

I enjoy traveling, exploring local art galleries, and experiencing architecture of all styles and eras. My client base is as diverse as the properties I represent. With extensive experience in Chicago's luxury, new construction, condominium, co-op, single family home, and historic property markets, my clients' needs are top priority. The process of buying and selling can get complicated and emotional. No drama here. I just get it done.
With an in-depth knowledge of Chicago's diverse communities, I have developed a reputation for service and follow-through, evidenced by a strong referral business. My association with talented architects, designers, and craftsmen ensure that my clients are fully satisfied with their homes and spaces after the sale.
I specialize in historic and vintage Chicago real estate - but that's not all! Whether you are looking to buy or sell a hip loft space, historic home, or new modern high-rise digs, you've come to the right place. If VINTAGE and historic properties are your passion, visit my BLOG,, for a little entertainment, education, and just plain cool stuff. Check out my reviews on  Zillow, and Yelp. I love what I do and it shows. Home. Life. Style.

Client Service
2018 was an outstanding year! Recognized as Chicago’s Most Influential Broker by Crain’s Media and induction into Berkshire Hathaway Berkshire Hathaway HomeServices Chicago’s Hall of Fame, we're on a roll. Testimonials from past clients illustrate our commitment to client service on all fronts. Whether you are buying or selling, we take our roles as advisers, negotiators, and facilitators, very seriously. We do everything possible to manage transactions from beginning to end AND beyond in order to insure total satisfaction, repeat business, and referral recommendations.

Relationship Management
No matter how much technology is available to automate and streamline the real estate industry, at its core, this is industry is about people. After 20 years in the biz, we have built strong relationships with top-producing brokers to help us out – help find the buyers or resources to get the job done. We all want to work with people that are likable and good at what they do. That’s us. Relationships matter and we work hard to build and maintain those relationships.

Marketing & Design
Every property has a personality. We have the creative ingenuity, out-of-the-box approach, and resources to capitalize on the qualities that make up that personality. Boutique, niche, custom...there are many ways to design an approach that fits a property. We will put together an plan that appeals to the most appropriate pool of buyers, and garners maximum exposure; local, regional, national, and international!

Preservation & Renovation
From a little surface work to a full-blown restoration - we bring a collective foundation of experience and commitment to the art of preservation and renovation. Personal experience is the best teacher and we have coupled that with education in historic properties, landmark designations and a well-researched understanding of what is happening in the national landmark & preservation landscape. For more information on our expertise, visit our blog at

Real Satisfied Testimonials: